Archive for the ‘Thank You for Smoking’ Category

Cool, Available and Addictive

September 4, 2007

I haven’t been reading the Wall Street Journal. Just watching this movie, in which the character B.R. utters this line:

We don’t sell tic-tacs for Christ’s sake, we sell cigarettes – and they’re cool, and available, and addictive. The job is almost done for us.

So folks listen to B.R. – the secret behind a successful product or idea – make it cool, available and addictive.

UPDATE: Found this interesting article on applying the cigarette effect to blogs, by Umesh.