Cool, Available and Addictive

I haven’t been reading the Wall Street Journal. Just watching this movie, in which the character B.R. utters this line:

We don’t sell tic-tacs for Christ’s sake, we sell cigarettes – and they’re cool, and available, and addictive. The job is almost done for us.

So folks listen to B.R. – the secret behind a successful product or idea – make it cool, available and addictive.

UPDATE: Found this interesting article on applying the cigarette effect to blogs, by Umesh.

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One Response to “Cool, Available and Addictive”

  1. Umesh Says:

    Hey thanks for the link love. Cigarette effect eh? Good one…

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